The charm of “Made in Italy” legend has it that do not die ever and they are all the same. Words, of course. Or legends, if you want to give a touch of mystery. The fact remains, however, that the increasingly powerful Chinese have a weak – or rather, a very weak – the beauty and the classic status-symbol tricolori. And comaschi, of course.
The last case that testifies in a blatant dates back to the last Sunday in July. That is, when a delegation of Chinese, including powerful industrialists, bankers and politicians of the Sichuan region – the region in a manner of speaking, with 87 million inhabitants – has made a stop in Como for a business trip. A short passage in Como, with a visit to a company of the city of industrial-pharmaceutical branch. For discretion, we will not name of company – the world leader in its sector – but we can reveal some detail of what a group of powerful Chinese businessmen ask (politely and usually) host entrepreneurs to enjoy the true taste of the journey.
Unable to resist the temptation to climb aboard a Ferrari, for example, while probably none so more than one apiece. But would you put a Ferrari vista, tried and shot in Italy, compared to one in China?
Second request inevitable: a speedboat trip on the Lake. Live postcard. With explicit wish: to see the villas, certainly, but above all: l’oleandra of Laglio, and this testifies to how much and how far the promotional power of George Clooney.
Third and confirmed the Group’s China request: have lunch at Villa d’Este, sit at the table of one of the world’s most famous hotels. Then celebrate the exhilaration of traveling on the Lake with the most prestigious wines and great dishes. Only with a small variation: the watered of tabasco, on everything. De gustibus.