A young way to reinterpret Sport and Football Como

In our Como, football is increasingly rewarding... from the splendid run in Serie A, now the situation is expanding: Zeta Como is born from the collaboration between Como 1907 and FC e Zeta in Kings League Lottomatica.sport. Como 1907, with Como Gaming Club and the FC Zeta team in Kings League Lottomatica.sport officially announce a new collaboration that leads to the creation of Zeta Como, an organization that unites football, digital culture, and entertainment, giving shape to a model of collaboration unprecedented in the Italian sports scene, in a cultural project that connects the Serie A club, the Kings League club, and the new generations. This exclusive collaboration is part of the Como Gaming Club project launched last November with the aim of expanding the presence of the Como brand beyond the playing field.
The Zeta Como project is dedicated to new communities and designed to create long-term value and engage with an increasingly younger and digital audience. The collaboration was sealed with a handshake inside the historic Giuseppe Sinigaglia stadium between Como 1907 CEO Francesco Terrazzani and Antonio "Zw Jackson," founder of Zeta.
Como 1907's CEO commented on the project: "With Como Gaming Club, we're looking to the future, to new languages, and to new generations. This collaboration was born to unite tradition and new forms of football." FC Zeta coach Cristian Brocchi also commented on the new project: "I'm convinced that this collaboration represents a truly valuable opportunity for both clubs. The union between FC Zeta and Como 1907 stems from a shared desire to innovate, engage new communities, and fuel the interest and curiosity surrounding our world, both on and off the pitch."

FC Zeta Co-President Luca Toni also expressed his enthusiasm for the collaboration: "This collaboration represents a natural meeting of two clubs that share a desire to innovate and reach out to new generations of fans. FC Zeta has demonstrated its ability to interpret football in a modern and engaging way with the Kings League, while Como 1907 is pursuing a solid and ambitious project in professional football.
Connecting these two worlds means creating value, sparking curiosity, and bringing even more people to football, both on and off the pitch.”
Ryan Shelton, Chief Revenue Officer of Como 1907, said: “Como is known as a place where history meets modernity. Zeta Como fully embodies this spirit, bringing the authenticity of a Serie A club to a format that speaks directly to digital communities. We are working to build a bridge between generations, giving new audiences reasons to connect with the city of Como.”
Como 1907 and Zeta have brought this project to life by sharing visibility, opportunity, and growth, making Zeta Como much more than a team competing in a tournament, but a true cultural and commercial brand. The Kings League, created by football legend and entrepreneur Gerard Piqué, is a global phenomenon that has combined football with the creator economy, revolutionizing sporting entertainment.
The Kings League reinvents football for a new generation of fans, based on an innovative single-team format, with rules inspired by esports and streaming culture. Teams are led by streamers, creators, and football legends, creating a new dynamic for sports fans. Since its viral launch in Spain in 2023, the Kings League, and its women's counterpart, the Queens League, have expanded worldwide and today comprise a global ecosystem that includes leagues in the Americas, Brazil, France, Germany, Italy, the Middle East and North Africa (MENA), and Spain, as well as two annual international championships. For more information: h@ps://kingsleague.pro