Rents up 16% in Q1 2025, temporary rentals up 40%

The rental market has seen a strong acceleration in the first three months of 2025. According to data from the Research Department of idealista, a leading real estate portal for technological development in Italy, the supply of properties for rent has increased by 16% compared to the same period in 2024. The sector is driven above all by the significant increase in temporary rentals, which have grown by 40% on an annual basis. This trend reflects a change in housing demand, which is increasingly oriented towards flexible and temporary solutions, with durations of less than 18 months - especially in large university cities and centers with high job mobility. For owners, this formula represents an interesting opportunity, as it reduces the risk of default and limits long-term commitments, thanks to the predefined and motivated expiry typical of this type of contract. The analysis highlights, in fact, how temporary rentals are assuming an increasing weight on the market, reaching 25% of the total supply today.

The provincial capitals with the highest weight of temporary rentals
Massa (47%) is the provincial capital with the highest percentage of temporary rentals on the total supply, followed by Como (46%), Livorno (45%), Venice (41%) and Florence (38%). In another 20 provincial capitals, temporary rentals exceed the national average of 25%. Among these, the main markets stand out, such as Naples, with a share of 33%, Milan and Bari (31%), Rome and Bologna (30%), Turin (28%), Palermo (27%) and Cagliari (26%). Savona, Pescara, Ravenna, La Spezia and Grosseto are in line with the national average of 25%. The remaining 75 Italian cities have a lower incidence of temporary rentals on the total supply, with percentages ranging from 23% in Lecco to 2% in Lodi. Isernia and Nuoro close the ranking, where the share of temporary rentals is zero.